Support The Marketing Strategy Of Your Corporate Event By Documenting Activites Throughout The Day
This Will Help To Promote The Success Of Your Corporate Event To Your Delegates And Beyond
The Benefits Of Photos And Videos At Your Corporate Event
The Hungry Plaice • August 20, 2020
The Importance of Taking Photos and Videos At Your Corporate Event
Your Corporate Event will take a great deal of planning, money and time and so it is important to consider the documentation of your event as part of your planning process.
Having photos and videos of your Corporate Event will not only record important points during the event but it will give you the opportunity to market your event success after the event itself has finished and encourage attendance at the next event should your event occur again at a future date.
Allocate the Corporate Event Documenting Role
The first step would be to allocate the management of documentation to a specific individual throughout the Corporate Event sessions.
This can be done by either identifying someone within the Corporate Event team or by using the services of a Photographer/Videographer.
If the budget allows employing the services of a professional to carry this out would allow for a more professional service to be undertaken which will be hugely beneficial for your event however less formal staged photos that can be taken on a mobile phone could be just as good and will also help your budget!
Whatever route you choose to take put some ground rules in place covering how and where the photos can be taken, areas that are out of bounds perhaps for confidentiality and safety reasons and also ensure you have got agreement from delegates for photos and videos being taken by sending a disclaimer ahead of the event.
So that you do not end up annoying your guests ensure that your photographer/videographer agrees to operate in the background and does not intrude too much on delegates in attendance.
Plan the Photos and Videos to be taken
During the planning process p your proposed put together a Event Documenting Plan to ensure the right photos and videos are taken at the right time capturing the key moments of the Corporate Event.
Think about the stages of the Corporate Event and the moments to be captured, for example there is the attendees arrival time and sign up, meetings and presentations where attendees are seated, photos and videos of speakers, group photos, break times, entertainment and any suppliers setups such as stages and caterers.
A list should be put together which can be reviewed by the Corporate Event Team, this list should be provided together with a timeline running alongside the timetable for the day activities.
Use A Photo Booth or Photo Setup
If you wish to have a less formal approach to your photo taking you could even consider the possibly of using a Photo Booth or Creating a Photo Corner for delegates to use this is always a popular option at parties and will be the case for a Corporate Event too.
Photo Booths can be tailored to display the Company or Event Name on photos taken and printed that will further support the Marketing Strategy of your event reflecting the style and uniqueness of your Corporate Event and Branding.
A Photo Booth can be a good ice breaker helping people to get to know each other better and encourage a bit more networking. This would help towards creating a lighter more enjoyable atmosphere for your guests making them feel more comfortable and able to enjoy the event building on team cohesion.
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Photos and Videos
Photos are an obvious option but there is mileage in considering taking videos as well as this will give a more real feel of how the event went.
With the availability of video editing software this gives an ideal opportunity to sell the success of the Corporate Event in different ways, by using editing features this would provide the ability to save short clips that could produce perhaps a series of videos about the Corporate Event for example.
How Should the Photos and Videos be Used?
Capturing photos and videos of event attendees as well as the surroundings is important to get an overall view of what happened throughout the event.
These elements can be used in a number of ways, this could be on your Company intranet if this is an internal Corporate Event, the Company Website and Company Social Media Pages.
Just think about the number of comments, shares and likes you would get by including photos of your attendees who will enjoy finding their photos and sharing with their friends and family on Social Media, commenting and liking them.
Not only can you reinforce the objectives of your Corporate Event by reminding your attendees of what happened you will also increase the awareness of your Event which may be good for your Corporate Marketing efforts.
Completing a review of any comments made on photos and videos of your Corporate Event will provide insight for feedback and incite changes that could be made for future events.
You could even consider the possibility of setting up a specific Event on Facebook in which you ask your attendees to post their own photos to and should this is a large scale Corporate Event you could even commission an app being built for the purpose of the Event itself.
Live streaming
With the rise of home working and less people attending physically for events, live streaming is becoming more commonplace in society and there is still use for this for a physical face to face Corporate Event.
Live Streaming is easily done on Social Media or by using software if this is appropriate for your Corporate Event type this could be beneficial where there is a large scale event and there needs to be access for delegates on site who cannot be in the exact vicinity of the activities occurring.
Using live streaming this could increase the scale of your event both nationally and internationally if your company has offices around the world for example and you would be able to promote your efforts and the size of your audience easily and quickly.
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