A Corporate Event Should Have Clear Objectives Which Should Be Obvious To Everyone Within The Team.
This Ensures Targeted Team Cohesion In Achieving The Goals Of The Event.
How To Set SMART Objectives For Your Corporate Event
The Hungry Plaice • August 25, 2020
Why Use SMART Objectives For Corporate Events?
A Corporate Event Should Have Clear Objectives Which Should Be Obvious To Everyone Within The Team To Ensure Targeted Team Cohesion In Achieving Them.
When objectives are set this eliminates ambiguity and everyone will know these without having to ask any questions.
Where a Corporate Event is being staged on behalf of a client there will be a reason why the Event is being putting together and the objectives should be set with the client’s goals in mind.
The Objective of the Corporate Event will be to reach a desired outcome, there may be just one Objective for the Corporate Event or there may be more. Try to keep things simple by not working to a huge list otherwise things will not be achievable!
It might that a Corporate Event has been put together to “attract new customers” and to “increase sales” or an event could be an internal promotional activity to “boost staff morale” but many extra sales are you hoping to achieve and how will you know if staff morale has been boosted?
An objective to simply “increase sales” is not particularly helpful as this does not identify how much additional sales revenue or what % increase to sales revenue would be sufficient on completion of the event.
In order to create more meaningful Corporate Event Objectives use of the SMART model is needed. The Objectives should be SMART; Specific, Measurable, Achievable, Relevant and Time Bound
Specific
The Corporate Event Objective needs to be positive, clear and obvious, so avoid vague words or open ended descriptions that could be misinterpreted.
If you are looking at increasing “sale revenue” be clear what this term actually means, whereas Sales Revenue is monies generated from sales to your customers, “income” means something different and would cover income from selling items which may not be your primary business activity.
Measurable
When you have a Corporate Event objective there needs to be a precise measure to target against using a metric so in the case of sales revenue this could be “increase sales revenue by 10%” here you have a target set and something to measure.
Achievable
You may have spent lots of time, money and effort putting the Corporate Event together but don’t expect the world make sure you have a realistic target that you think you can achieve. Keep the objective achievable but still challenging.
Relevant
The Corporate Event Objectives need to be in line with the overall objectives of the Business and focus on the bigger picture rather than all the small points within the Event itself.
Time Bound
The Corporate Event Objectives need to have a timeline this will help to focus and work to a time plan keeping the Event Team working towards a deadline.
For All Your Corporate Event Catering Needs..
The Hungry Plaice Are Corporate Event Specialists and our Vans will make your Event more Memorable for your guests.
Please click on the button below for more information
The Hungry Plaice
Vintage Fish & Chip Van And Ice Cream Van Hire
Contact Us For A Quote
Sign up to our newsletter
Catering has come a long way from the traditional buffet tables laden with classic dishes. Once the hallmark of grand celebrations, buffets are now just one piece in a diverse and dynamic culinary puzzle. Today’s catering scene embraces food trucks, pop-up events, themed menus, and interactive dining experiences that move beyond mere sustenance. Each evolution reflects changing tastes and growing expectations among guests who seek more than just a meal; they crave memorable moments.
As brides everywhere embrace their uniqueness, the wedding shoe scene is changing dramatically. Gone are the days when ivory satin heels ruled the aisle. Today’s brides are stepping outside tradition to find footwear that reflects their individuality and style. Whether it’s chic flats, funky boots, or even stylish sneakers, modern options bring a refreshing twist to bridal fashion.
Your wedding day is one of the most significant moments in your life, and your dress plays a central role in that celebration. It’s not just a garment; it’s a reflection of your personality, style, and love story. Personalizing your wedding dress transforms it from a beautiful creation into an extension of who you are. This journey toward customizing your gown allows you to infuse it with meaningful elements that resonate deeply within you. From family heirlooms to special hues, every detail can be laden with significance.
When it comes to bridal fashion, tradition is taking a backseat. The landscape of weddings is changing, and brides are stepping into the spotlight with bold colors that speak volumes about their personal style. From soft pastels to vibrant hues, today’s wedding dresses showcase individuality like never before. It’s no longer just about wearing white; it’s about making a statement that resonates with who you are.
Planning a wedding is an exciting journey filled with dreams and decisions. But have you considered the impact your big day can have on the environment? Eco-friendly wedding planning isn’t just a trend; it's a meaningful choice for couples who want to celebrate their love while protecting the planet. By embracing sustainable practices, you can create a beautiful celebration that honors not only your commitment to each other but also your commitment to Earth.
Weddings are more than just a celebration of love; they’re an opportunity to create lasting memories with your favorite people. Engaging your guests during the reception is key to transforming ordinary moments into extraordinary experiences. When everyone feels connected and entertained, the joy of your special day multiplies, creating vibrant energy that lingers long after the last dance.
The world of ice cream is undergoing a delicious revolution. Gone are the days when options were limited to vanilla, chocolate, or strawberry. Today, adventurous palates seek out bold and unconventional flavors that push the boundaries of this beloved treat. From lavender-infused scoops to sweet-savory surprises like olive oil ice cream, these innovative creations promise a flavor journey that tantalizes the senses.
In today's fast-paced world, our backyards often play second fiddle to our busy lives. Yet, they hold immense potential for peace and rejuvenation. Imagine stepping outside to a tranquil oasis, where the worries of the day fade into the melody of chirping birds and rustling leaves. A serene outdoor space isn't just an escape; it's a refuge that nurtures your mind and body.
Wedding planning can often feel like navigating a maze. With countless decisions to make and details to organize, couples today face the challenge of creating their dream day while juggling busy lives. Luckily, technology has stepped in as a reliable ally for engaging couples and wedding planners alike. The rise of innovative tools has transformed what was once a daunting task into an exciting adventure filled with endless possibilities.
In an era where food trends come and go faster than you can say "bon appétit," one delightful classic is making a triumphant comeback: the humble fish and chip van. These mobile kitchens are popping up at festivals, weddings, and parties, drawing crowds with the enticing aroma of crispy batter and fresh fish. Beyond their traditional appeal, they represent a unique fusion of nostalgia and modern culinary innovation that captivates food lovers of all ages.
